Sticking to this article could solve your complicated condition. With 1 billion active monthly users, Instagram has been one of the most popular social media platforms for individuals as well as businesses. It’s also believable that many people still don’t use Instagram. They prefer Facebook or Twitter over it. But the users who use it on a regular basis have been confronted with the most irritating part which is it doesn’t allow you to share clickable links. If you are being discouraged about how to add a link to an Instagram story or how to add a link to an Instagram post, then this article will motivate you to use the platform with some tactics.
There are some tricky ways you can share your website links or any kind of URLs that you want to get more traffic to. Here are 6 ways you can do this. For your easy understanding, steps will be provided for each category.
How to add a link to your Instagram Bio?
This is one of the best and easiest ways everyone can add a clickable link. So, the users who visit your profile are exposed to the link. This is why we always prefer the easier one. But remember you need to change the link frequently if you want to promote the most recent post. This link can be anything such as a landing page, blogs, about us, or anything.
- Go to the Instagram profile
- Click on the Edit Profile
- Paste your preferred link inside the website field
- Click Done
You can create multiple links and add them to the bio section. Here’s how – Use “Linktree” to create multiple clickable links and paste it on your Bio as you did with the above. You can add links from your blog posts, shopping carts, activities, etc. Please keep in mind the colour and style of your brand to maintain consistency. You can also use Linkin.bio to include video links, photo carousels, etc. Another way you can drive more traffic to your desired place is to add a CTA button like call us, text or message, book, buy tickets, and many more. But the latter works only for business profiles.
How to add a link to Instagram Post?
This is really sad that you can’t add a clickable link to your post. But there is a tricky way you do something else to attract the attention of the audience or followers. Either you can put the long website address in your post or you can shorten the link through Bitly. Shortening the link will be easier for users or followers to copy or remember. We always hate the long URL. So, Bitly helps you to create a short link. It’s very easy to make a short link.
- Copy the link you want to shorten
- Go to https://bitly.com/
- Paste the Long URL to the desired box
- It will automatically be created or you can click Create Link” button
- Copy the link and paste it on your Instagram profile
Please remember when you are adding the link you should capture the audiences’ attention first so that they read the caption. In another way, you can add a link to Instagram Post through the Sponsored post with Call-to-action traits. But this will be discussed later in this article.
How to add a link on Instagram Story
Here is the easy way to do this. It only works if you have 10k followers or a verified account. Adding a “Swipe Up” link can attract followers to your specified place. The Instagram story lasts for only 24 hours. So, if you want to keep it for a long time, then adding the story to the highlight section in your profile would be a wise decision. Again, the story has to be 15 secs long so you need to capture your followers’ attention within that short period. To create an attractive story, you might take help from GIFs or Stickers which will more highlight the “See More” button.
- Upload a new picture
- Click the link icon at the top of the screen
- Paste the URL you want your customers to usher
- Click Done
Another way you can use can drive customers through Insta stories is to pay for the ads. I will discuss this later in this article.
How to add a link to Instagram IGTV
If you are a video creator, then IGTV can be a greedy place because it provides more followers and viewers, according to the research. Now, you can share the link to your YouTube or IGTV videos or your shopping website URL with a little effort on your own. Let’s check the easy steps
- Open Instagram Story Camera
- Click on the top Link icon
- Choose any relevant IGTV video and write a description with a link
- Click Done
How to share links through Instagram Direct Messages
The above 4 were the main ways to add links. This is another simple way to share links. The direct message is a personal way of approaching. You can use direct messages to gain more credibility with your followers or customers. Answering their questions or communicating with them can definitely create an impact on them. Being more personal with your audience increases the potentiality of earning more traffic. As you are getting a different type of audience, you can surely send the link to your website to them.
How to add a link by sponsored posts
The above methods definitely give you organic traffic, but it needs time. If you want a quick solution, then you can go for sponsored posts. Nowadays, every business is applying this method to gain quick followers. You can pay to promote your posts or stories. Through sponsored posts or stories, you can add clickable links. Create an attractively designed post with call-to-action text and put your link there. You can create this ad for a target audience.
Now, you will be able to know how to post a link on an Instagram story that will help your brand flourish blatantly.