With constant evolving in Google algorithms, the competition is being tougher day by day. Every year Google releases its algorithm changes. Search Engine Optimisation has been one of the main priorities for every business going online. Everyone needs exposure, and Google gives you that sensation. Suppose you are aware of how tough it is to rank on Google as millions of websites are on it. A novice has also made her/his website. But ranking on Google’s first page is not an easy task unless you spend money on it. If your website doesn’t rank on the first page, then you are more likely to stay behind the competition.
There are some strategies through which you will learn to pick the right keywords for your campaign. Choosing the right keywords can convert a visitor to a buyer. The target is to gain a large amount of traffic to your site. This article on How to Choose the Right Keywords for Your SEO Strategy can help you to be more discreet in the future.
Why people search
The first and foremost point is why we search. We need knowledge about something. The purpose could be different for each person, but the most accepted one is we find. We need food which we get from the internet. If you understand the audience’s intent, you are more likely to produce content according to your audience. There are three different kinds of the intent of an audience.
- Navigational – when one searches for a particular website. Suppose you are searching for shoes at an affordable cost. A lot of brands will appear there on the first page. You will search for their sites.
- Informational – as the name suggests, it is providing information to the audience. They want answers to a question or information about a topic. Blogs, articles are the best examples for this purpose of the content. The whole web is filled with this kind of content.
- Commercial – when someone wants to buy. Your search for some keywords like buy, purchase, etc. These kinds of keywords are related to your business. Finding the intents is looks easy, but there is high competition.
Your goals or target you want to achieve
The most significant point is setting up your goals. A company has different types of goals like increasing web traffic, lead generation, sales purpose, brand awareness, etc. If you are focusing on the long-term plan, then it will take some time to reach your particular goal. The constant sharing of content can reach a huge audience which notifies them that you do a particular thing. Suppose it is for converting your audience to buyers. In that case, not only constant sharing can help you achieve this, but some attractive offers or interactions with your audience can fulfil that target.
Research at the root level
It means gathering more information about what you are going to do. If you already have an idea, that’s good. Now, search a diverse range of keywords according to your idea. It might be long-tail or head keywords. Next, use a tool to generate more keywords or topics. It will help you to gain more attention to the statistics of the keywords. As you search through the tool, note all the related keywords in a document. Sort out the most necessary ones.
Understand different types of keywords
The most followed types of keywords are – Head and long-tail. Head keywords consist of two to three words max which means short phrases like “Mobile Phones”, which gives you a ton of pages. It can give you higher traffic but also with higher competition. On the other side, long-tail keywords are big sentences that consist of more than four words, like “What are the long-tail keywords”. It makes you more specific towards your keyword searching. Long-tail keywords give you lower traffic and low competition. But remember one thing that you need to apply both types of keywords in a combination.
Follow Latent Semantic Indexing (LSI)
If you search on Google, you will get a lot of automatic suggestions provided by it. The company uses a mechanic called LSI, which provides you with more keywords based on your searches. Other keywords you get at the bottom of the page. According to Google, these semantic keywords are as important as you find keywords through online tools. Make a list of those relevant keywords and apply them to your keyword strategy. You can use LSI Graph to search more than Google generally provides.
Keyword research tools
There are many tools on the web. But which to choose makes us dazzled. Every tool has its own limitation. So, whatever you use, consider taking out the exact result you want. Some of the most notable keyword research tools are Google Keyword Planner, SEMRush, Moz Explorer, Ahrefs, and many more. Every tool provides the search volume, competition levels at its fundamental level.
Narrow down your keywords
Now it’s time to sort out those keywords you have collected. Suppose you have collected a hundred of it. It doesn’t mean you are going to use everyone in your campaign. Here comes the narrow down your keywords list. To do this, you have to keep in mind some points which are competition, volumes, relevance, and current ranking. This list provides you with the most relevant keywords for your business.
Analyse the result
There is no need to think that the last point is not so important. You might be making some mistakes. Another most important method is analysing your strategy, which evaluates your online growing level. There are more keywords that you can add to your next campaign. So, monitoring the result is an important way to choose the next keywords more discreetly.
So, these are the few steps you can follow to get the best keywords for your SEO campaign or you can hire the SEO company for this.