Instagram has full of opportunities. There are limitless options you can choose from. One of such option is Instagram Stories. Since its inception in 2016, the Instagram story has been a great strategy for marketing your business on the platform.
As we go on any platform for the first time, we face a lot of issues because of not knowing how the platform works. We face the same issue with stories also. As it is an essential way to promote your brand, you should know how to use every feature the Insta story has to offer. Sometimes, the users get confused about how to change the background colour on an Instagram story or how to change the font’s style, or even how to add some attractive effects.
Some hacks work marvellously to increase the potentiality of growing your followers. To make better Instagram stories, you should be accustomed to the hacks so that from next time you don’t forget to apply.
Create a solid background
If you are thinking about how to change the background on your Instagram story, then here is the solution. It’s an easy feature to attract the attention of followers or create a brand’s definite colour.
- Go to story
- Click on the draw icon
- Choose any colour of your choice (there are a whole lot of colours)
- After you choose a colour, click done and wait for 2-3 seconds to fill
Add a link to your story
Unfortunately, this is only applicable to the accounts that have already crossed the 10,000 follower boundary. This is certainly a great feature to attract audiences to your website. Here’s how to do it.
- Make a new story
- Tap on the “Link” icon at the top of the page
- Add your website URL
- Tap “Done” and upload
Close Friends feature
Instagram has a great feature to share intimate and homey stories with your very close person. It can be useful for businesses also. The feature is named Close Friends. The steps are below.
- Click on the three horizontal lines on your Instagram profile
- Tap “Close Friends”
- Look for your close friends and add
- Go to the Insta story section
- You will see the Close Friends option at the bottom of the screen
Schedule the story in advance
There are many third-party tools like Hootsuite, and Later that save your time and upload stories on your behalf. Consistency is the key to marketing. With our busy schedules, we miss out on uploading stories sometimes. Here you can choose some third-party tools that allow you to create future contents. When you are working, the stories will automatically be published.
Create as many pictures as you want on one background
It looks better when you add more images to a story. You can add as many pictures as you want.
- Open the Camera roll and choose a photo.
- Click on the share icon and tap copy photo
- Paste your pictures on a text box
- Repeat the process
- When you are done, upload it
Play with fonts
A brand has a definite colour as well as a font style. The text represents the brand’s identity. There are a bunch of texts you can choose from to make the story more attractive. If you already have a branded font then just pasting it to the story would be simple.
- Go to the Instagram Fonts Generator
- Type any character and hit enter
- Copy the text and paste it to your story
Create a shadow effect on the text
Okay, so you have text. Simple text may make the design look dull. Applying some effects would be a wise decision.
- Add text to your story and resize it as you want
- Repeat the same text just below of the above text with different colour
- Now put the new text on the previous and adjust it properly so that it looks like a shadow effect
Direct users to your product catalogue
If you have a product catalogue on Instagram, you can direct your followers through the following steps. Let’s see how.
- Go to the story and choose a particular product sticker from the sticker icon
- Select any product of your choice from the product catalogue
- Customize however you want
Add multiple questions
Adding multiple questions creates more exposure for your followers. This is a great way to engage with your customers.
- Create a story
- Go to the sticker option and choose the question sticker
- Write a question and add any colour you want
- Create as many as you want
Boomerang is an interesting feature provided by Instagram. Just create a small video and apply the option. You will get a different sense of your video.
- Open Instagram story
- Choose a live video (shot within 24 hours)
- Press for a few seconds on the screen until the word “Boomerang” appears
- Upload it
Access more colours from the colour slider
If you want to know how to change the background colour on the IG story, then follow this point. Note that this is not a solid colour. You can mix any colour to another to create one. There’s a huge colour palette that lets you create a colour that suits your brand.
- Open the Instagram story and select the brush tool
- Hold on to any default colour option for a few seconds to get the colour slider
- Move the slider from left to right or vice versa to pick the specific colour
- The same applies to the text
Add Emojis with glow effects
We are aware of using Emojis through Insta stories. Do you know that you can add a glow effect to your Emojis? Let’s see how.
- Open your Instagram Story
- Choose Neon font
- Now choose an Emoji
- That’s it, and it will automatically glow
These are the 12 must Instagram hacks that provide you with more flexibility. Instagram stories are a great way to gain more followers, engagements and reach a wider audience. Giving each feature a try will expand your organic growth. Now, you will be able to create better Instagram stories with some mind-blowing text, background colours, effects, etc. Adding some cool effects makes your pictures more lively.