Google’s Featured Snippets is a special section of the Google search result page called the 0th result, and now it is counted as 1st result. This is the first thing that people see. Previously this was not counted in the top ten results, but now it is considered in the top 10 results. The snippet shows the best answer to any query from the web page that is presented. This is the part that gets the most attraction and provides excellent growth opportunities to websites and businesses. Businesses need to optimize their website, especially for this part. Snippets have specific demands that businesses have to fulfill.
This article has many tips and techniques that website development companies, content writers, and designers can pay attention too. All of the methods that have been listed here are proven to have a positive impact and get a web page featured on Google’s Featured Snippets.
A Website’s Chances Of Getting Featured On Google’s Featured Snippets
The websites that are featured on Google’s Featured Snippets are the ones that are already there in the top 10 search results. This shows that a company needs to first work on its website’s SEO and get the website ranked on the first search results page. And this will only happen when the website fulfills most or all of the algorithm requirements.
What Can A Website Owner/Business Do To Get His Website Featured On Google’s Featured Snippets?
Many things can be done, and some of the popular ones have been mentioned below. These things are essential, and they require proper attention and care from developers and content writers.
Before getting to the off-page, the on-page SEO of the website must be done correctly. This is important because websites that take time to load and are not precisely designed don’t have any chance of getting featured on Google’s Featured Snippets. A website should be developed using easy codes and should be according to Google’s search algorithm.
Let’s know what can be done to optimize a website to be featured on Google’s Featured Snippets:
Aim At Answering Queries
Make sure that the article or the content on the website/webpage answers questions. The search keywords for snippets are mostly in the form of questions. This is something that content writers need to pay attention to. They need to include the problem that they are targeting in the content at least twice as a keyword. The keyword should come in places where it looks natural. Articles with stuffed keywords don’t find a place in Google’s Featured Snippets. This is why it is advised that writers stick to using the best practices when it comes to using keywords in their articles.
Present Facts and Organize The Website
An article should contain more facts than a story. The content should be to the point, and the ones with bulleted points and paragraphs are preferred more. If businesses see the results, they will know that most of the snippets are bullets or small paragraphs that answer a question. The facts and the formatting of the content play an important role in this. The article should have a proper structure. Sentences should be short, keywords should come at regular intervals, and no paragraph should have two keywords. These are the things that content writers need to understand in order to get their content featured on Google’s Featured Snippets.
Answer SImilar Questions In A Single Article/Blog Post
There are many similar questions that people can see at the end of Google’s search results pages. All or most of the related questions should be answered in an article so that the probability of it getting into one of the SERP’s snippets increases. This doesn’t assure it that chance, but it increases the chances to a great extent. All of the questions can be used as either sub-headings or keywords in the article.
Organize Keywords Properly
This is something that has been mentioned in the previous points, but it is essential to discuss it. The keywords that are used should be in the form of questions. They can be used in the title or the sub-titles. They should not be overused – the algorithm can understand when writers are just fixing keywords to make content keyword-rich. This is something that does not work, and the article/webpage might not get featured in Google’s Featured Snippets.
Use Images That Are Attractive And Relevant
Articles should have images. That makes a webpage look attractive and complete. Pages that have pictures are ranked higher and have great chances of getting featured. Images should be engaging and also relevant to the content on a web page.
Keep Updating The Images
The images that are uploaded should be updated to suit the changes in the content. This improves the chances of a page getting featured and increases its reach. Updating images or re-uploading them might help a page and a website in many ways. This is something that impacts the SEO of the page positively.
Check The Progress Regularly
It is essential to keep a close watch on the queries that come up about the domain. Tracking progress regularly helps in maintaining the snippets up to date and eliminate problems as soon as possible. It also plays a significant role in establishing relationships and trust with clients for a longer time.
The amount of hard work, patience, research, and planning that it takes to optimize Google’s Featured Snippets is enormous. But if done correctly, the results will be unbelievable. This is the most efficient method of achieving a good rank on Google.
Being featured in Google acts as a motivation for a team to work even harder on the website’s content. Along with significant search ranking, there are many other advantages of optimizing a website. It increases the production of new and exciting content ideas and encourages more planning and research on each topic, resulting in a better-structured article. All of this eventually helps a website to become rich in content and achieve more visitors with each passing day. In a nutshell, optimizing a website using Google’s Featured Snippets can change the whole scenario for a website if used efficiently.